About Us
Our Story
Since 1986, our factory in Istanbul has been creating clothing for clients around the world. That experience taught us one thing: true quality comes when you control every detail.
In 2022, we launched our own brand. From that moment, all our energy has been focused on a single product — the men's T-shirt that fits perfectly and lasts longer than the rest.
Today, more than 100,000 customers trust us, and that's the best proof we're moving in the right direction.
How We Make It
We don't leave quality to chance. That's why all our production happens in our Istanbul factory. Every T-shirt is made from the same fabric, cut to the same patterns, with the same fit and sizing — no surprises from batch to batch. Reinforced seams and a collar that stays flat mean your T-shirt keeps its shape even after heavy wear.
The Fabric
We develop our fabric to our own specifications: 180 gsm (5.3 oz), 100% cotton. It combines softness and density, feels premium, and lasts longer than ordinary tees.
The fabric resists pilling and twisting, maintains its color and shape, and shrinks no more than 3%. Even after dozens of washes, your T-shirt still looks like new.
Perfect Fit
Our T-shirt is built on signature patterns: snug across the shoulders and chest for an athletic silhouette, while staying straight and easy through the midsection. The cut makes you look leaner without clinging to your stomach.
We've refined even the sleeves — they hug your bicep and define your arms, never hanging loose.
This fit works for most guys, creating a look that feels sharp, confident, and never restrictive.
Every Detail Matters
We believe quality shows up in the details. Our T-shirts feature reinforced double and triple seams that ensure durability and help the garment hold its shape.
We use minimalist packaging and carefully designed tags that feel premium in your hands. For us, every customer touchpoint — from the first look to the tenth wash — should carry that same sense of quality.
What We Stand For
Simple: we make the T-shirt you can count on — the same fit, the same quality, every time.